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Jacobs & Burleigh LLP
1290 Avenue of the Americas, 30th Floor
New York, New York 10104
Phone: 212-207-8787
Fax: 212-207-8727
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Trademark Registration

Understanding the Importance of a Trademark

Some trademarks are instantly recognizable, and you immediately know who stands behind the product or service. Trademark registration is an essential part of establishing your business brand. There are several steps in the registration process, and each is essential to helping you prevent others from diluting the identity of your business, or trading off of your goodwill and reputation.

Working with Jacobs & Burleigh LLP, you will find that we take the time to explain both the adoption and the registration process and to ease your concerns. From our offices in Midtown Manhattan, we represent clients throughout the New York metropolitan area, across the U.S., Europe, Asia and the Far East. Contact us online or call 212-207-8787 to schedule your appointment.

Finding the Help You Need in Trademark Adoption and Registration

We handle all aspects of trademark registration, including:

  • Reviewing availability: We will obtain and analyze search reports and provide you with an opinion that evaluates the strength and registrability of your proposed trademark or trade dress, discusses registration strategies, and explains the risks and the challenges the business may face during the registration process and afterward.
  • Working with others: Our attorneys will counsel and represent you against other individuals and businesses that might have claims concerning your mark.
  • Educating clients on the process: We make sure our clients understand each step of trademark registration. We explain the scope and benefits of trademark protection, how it should be used and enforcement options as well as strategies for branding.
  • Oppositions and appeals: We practice before the U.S. Patent and Trademark Office (USPTO) and the Trademark Trial and Appeals Board (TTAB).

We help businesses understand the benefits of trademark registration. We can give you notice of your rights, establish your territory and help to check that no one else in your field infringes on your rights. By registering your mark, you are able to sue for damages in federal court in the event another business or individual uses the mark. Learn more about trademark registration by contacting us online or by calling 212-207-8787 to schedule an appointment with an experienced lawyer at our New York offices.